If you log on to Xbox Live right now, you will notice that there are actually video commercials playing on your dashboard, complete with sound. No longer are there little images of ads, but there are actually full-fledged Silverlight videos.

If you aren’t so happy with this, you can just chose not to watch them since no one is forcing you to. But one can’t help question why these ads are fair if players are already paying for their subscription to Xbox Live. I can understand the need for them if it was a free service, but clearly it isn’t.. Anyways, the ads claim to be non-intrusive, so we can only hope for the best.

via Kotaku