Disney to acquire Marvel Entertainment
The Walt Disney Company has announced today that they are going to acquire the comic book company Marvel Entertainment. The deal will happen through a stock and cash transaction. The transaction value is at $50 a share, or $4 billion in total.
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
Disney will now have control of over 5,000 comic book characters. On a business perspective, it can be seen as a good move, but die-hard comic book fans might not be so pleased.
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