One sure way of hyping any consumer product is to make folks know there’s a shortage, whether it’s true or not. Sony Computer Entertainment America boss Jack Tretton told Reuters that there might be a shortage of PS3 slim consoles, if the sales continue the way they are now. “If things continue at this pace, it is conceivable that there will be product shortages,” Tretton said, after noting the console’s sales are up 300 percent over last year since its price was cut by $100. “We are up significantly versus last year”, he concluded. There’s no doubt that PS3 slim has been very popular, it has topped the charts in all three major territories, for the first time since its release in 2006.