When you think of the fastest selling sports game what is the first title you think of? Madden? Wrong. FIFA 10? Correct, according to EA that is.

The mega publisher has announced today that the latest addition to the FIFA franchise has sold 1.7 million copies in Europe during its first week alone effectively making it the fastest selling sports game of all time.

Peter Moore, EA Sports prez, comments:

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game. We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

via kotaku