Ubisoft to ease on licensed games after Avatar failure
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January 20th, 2010
While Avatar is quickly becoming the highest grossing film of all time, Ubisoft’s Avatar game has been met with lackluster reception and sales (read our Avatar game review here), prompting Ubisoft to reveal that they’ll spend less money on games with licensed content, like movies and books. Avatar the game has sold over 2 million units despite rather disappointing reviews, and two million would’ve been considered a success for almost every game other than highly anticipated blockbusters.
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