Tons of companies have used Nintendo’s main mascot to market their often crappy products. And Pizza restaurants are no different: this restaurant took Nintendo’s famous Italian game character and slapped him on their advertisements. Nintendo often doesn’t bother to sue those using their Mario and other trademarks, which would explain why there’s even a restaurant called “Mario Bros Pizza“. Nintendo is the only game company in the world that doesn’t sell its popular characters through merchandise.
Thanks for the tip, Calvin!