Despite rather negative reviews, it seems that money talks — that is, if it’s free, it’s got a great shot of being popular. EA’s free to play cartoonish-styled Battlefield Heroes has reached another milestone, with more than 2 million players who have signed up so far.

Back in June, EA announced that they had hit the 1 million player milestone, meaning we can expect 3 million by the end of the year, if the growth continues at this pace. To celebrate the milestone, EA is releasing a free “Heroes of the Fall” update, which will include a new map and will be released on September 30.