It seems that EA and Dr. Pepper have signed a multimillion dollar advertising deal that will have the two companies cross advertising eachothers products.

The first project announced involves EA advertising Dr Pepper products in The Sims 3 early next year while Dr Pepper will include codes for unlockable Sims 3 content in their products.

This sounds great considering Dr Pepper is one of my favorite sodas, but I still think I like Mountain Dew’s introduction of Game Fuel as an advertisement for Halo 3 and reintrduced it for World of Warcraft. Anyone agree?

Read (IndustryGamers)