Hoping to promote the synergy between their CPUs and GPUs, AMD has launched its new “Fusion” marketing campaign.

The campaign is the company’s way of “expressing how we blend our customer’s needs, dreams and desires with our unique passion for enabling innovation.”

The first output of the campaign is the AMD Fusion Gaming Utility, which is aimed at improving performance on AMD processor-based computers with the click of a button. However, it appears to be nothing but fluff at the moment if this Bjorn3D article has any weight behind it. The utility does not work too well, and it simply does not offer any performance improvement.

Let’s hope their second output is much better.