Despite the fact that the PS3 has been outselling the 360 as of late, Sony is still losing money on every console sold. However, the loss is much less than it was when the PS3 originally lost, now down to just about 6 cents per dollar, it is a loss nonetheless.

According to the WSJ, this means they lose about $18 per PS3 if they were to sell the console to retailers for $300. Luckily, if the PS3 sales continue to grow as they have, Sony CFO has said that the production costs will see a reduction of around 15% by March 2011. Perhaps by then Sony will finally start making money off their hardware, instead of losing it.

SCi Entertainment, the parent company of game publisher Eidos, has announced that it lost $177 million during its fiscal year. That is in comparison to a loss of $24 million during its 2007 fiscal year. The company’s revenues declined to $212 million, down from $230 million in 2007.

The company, despite lower numbers, had an increase in its gross profit, rising to $100 million versus $97 million of the past year.

Company CEO Phil Rogers disclosed that the company cancelled various projects and fired staff to emerge as a “stronger business and over the next year see the results of our restructured and revitalized operation.”

Eidos’ upcoming games include Tomb Raider: Underworld, Batman: Arkham Asylum and Just Cause 2.