With the June release of World of Warcraft branded Game Fuel, one would be led to believe that Activision Blizzard would again strike a deal with Mountain Dew for a similar Modern Warfare 2 drink. However, those who thought this would be wrong as Activision is aiming for a drink with a bit more caffeine, namely Monster Energy.

That’s right, what you see above is the Modern Warfare 2 branded Monster Energy Drink, entitled Assault, that will hit store shelves sometime next month to hype the public up for the game’s presumably massive release.

What’s even better is those who purchase said energy drink will be given the chance to win a whole slew of prizes like Modern Warfare 2 itself, codes for a map pack due for a spring 2010 release, MW 2 Xbox 360 and PS3 themes and free Monster Energy drinks.

Read (Kotaku)

It seems that LEGO is gearing up to launch a Prince of Persia themed series of their iconic bricks. This is apparantly a marketing deal that Disney signed with LEGO to promote the movie coming out next April.

Anyways, pictured above is a snapshot of the Prince of Persia LEGO series that was recently shown off during Comic Con and from the looks of it they are exactly what we’d expect; LEGO toys.

If this is your kind of thing expect to see the Prince of Persia LEGO sets hit shelves right around the franchise’s big screen debut.

via Kotaku

Back when the game was released there was some confusion over whether or not Modern Warfare 2 would be called Call of Duty: Modern Warfare 2 or just Modern Warfare 2. Well, Infinity Ward and Activision released a statement that would officially deem the title just Modern Warfare 2. However, is the fact that the game is no longer called Call of Duty going to hurt its success?

Yes, and no, according to tracking firm OTX who says that the brand awareness of the game has been halved due to Call of Duty being removed from the title. However, the firm then went on to say that they are still expecting the game to make a killing:

Even without the Call of Duty association, it is still perceived as a much have title” – OTX spokesperson

I don’t know about you guys but I’m definitely going to be purchasing Modern Warfare 2 along with pretty much every other Xbox 360 owner I know. The fact that it dropped the Call of Duty moniker is less of a bummer than the assumed fact a Nazi Zombie equivalent won’t be present.

Read (Kotaku)

Step aside Master Chief, this time Mountain Dew has teamed up with Blizzard to release not one but two versions of World of Warcarft Game Fuel; Alliance Blue and Horde Red.

Of course, gamers will be able to get an exclusive in-game pet, known as a Battle-bot, upon purchasing the new Dew but that’s just the beginning of it. Game Fuel drinkers will also get a chance to win prizes from companies like Alienware, Razer and Jinx.

Fans of the Halo 3 Game Fuel need not be discouraged as the Horde Red Game Fuel is actually a rebranded version of the original recipe. Be on the lookout for Game Fuel everywhere you would normally purchase soda.

For the many PSP owners and enthusiasts, brace yourselves for a storm of new applications heading your way as Sony Computer Entertainment Europe today announced a huge and colourful year for its PSP handheld entertainment system.

The arrival of some big-name titles in 2009 for PAL territories include

These new games will be coming to PSP this year, joining the ranks of popular PlayStation franchises such as the ever entertaining Buzz!

“There are a lot of big claims in the gaming industry but we’re confident when we say that 2009 is going to be an exciting year for PSP,” said Mark Hardy, European Marketing Director, SCEE. “Our fans have demanded big PSP titles and this year, we’re going to deliver again and again. With Resistance: Retribution™, already on its way to stores, PSP gamers are going to get one big franchise after another.”

(Source) Three Speech