Despite the fact that the PS3 has been outselling the 360 as of late, Sony is still losing money on every console sold. However, the loss is much less than it was when the PS3 originally lost, now down to just about 6 cents per dollar, it is a loss nonetheless.

According to the WSJ, this means they lose about $18 per PS3 if they were to sell the console to retailers for $300. Luckily, if the PS3 sales continue to grow as they have, Sony CFO has said that the production costs will see a reduction of around 15% by March 2011. Perhaps by then Sony will finally start making money off their hardware, instead of losing it.

Despite the depressing US economy, Microsoft today files its first quarter earnings, reporting a first quarter revenue on strong sales of the Xbox 360. The company raked in a total of $15 billion in revenue, resulting in a net income of $4.3 billion.

Profits were pretty good, with the entertainment division contributing $178 million, representing a 20% growth in sales of the Xbox 360 of which 2.2 million were sold.

"Xbox 360 outsold PS3 by over 100,000 consoles over the quarter," said Microsoft senior VP Chris Liddell. He added that the attach rate for the console – 8.1 – is now the industry record.