It seems that EA and Dr. Pepper have signed a multimillion dollar advertising deal that will have the two companies cross advertising eachothers products.

The first project announced involves EA advertising Dr Pepper products in The Sims 3 early next year while Dr Pepper will include codes for unlockable Sims 3 content in their products.

This sounds great considering Dr Pepper is one of my favorite sodas, but I still think I like Mountain Dew’s introduction of Game Fuel as an advertisement for Halo 3 and reintrduced it for World of Warcraft. Anyone agree?

Read (IndustryGamers)

Step aside Master Chief, this time Mountain Dew has teamed up with Blizzard to release not one but two versions of World of Warcarft Game Fuel; Alliance Blue and Horde Red.

Of course, gamers will be able to get an exclusive in-game pet, known as a Battle-bot, upon purchasing the new Dew but that’s just the beginning of it. Game Fuel drinkers will also get a chance to win prizes from companies like Alienware, Razer and Jinx.

Fans of the Halo 3 Game Fuel need not be discouraged as the Horde Red Game Fuel is actually a rebranded version of the original recipe. Be on the lookout for Game Fuel everywhere you would normally purchase soda.