EA has announced that their quest for world domination has continued as they break out of the video game market and into the toy market.

It was recently announced that EA has inked a deal with Toy Island to produce a range of sports oriented toys that bare the EA Sports Moniker. EA exec Peter Moore had this to say:

“Our goal is to take the EA SPORTS brand deeper into the fabric of sports, and into new markets that allow more people to unleash their inner spirit of sports and competition,” said Moore. “With Toy Island, we’ve found a partner that shares EA SPORTS’ passion for quality and innovation. We’re excited to be working with them to bring to market unique products that are sure to be captivating for young athletes.”

From Hockey and Football to baseball and soccer, this deal with Toy Island will produce an array of different training toys that will be designed to develop correct form and other skills in aspiring athletes. Good job EA, better make yourself look good before those soccer moms come after you claiming you promote childhood obesity!

Read(Kotaku)