Being included in Guitar Hero is the path to commercial success for bands, said Zach Horowitz, President and COO of the Universal Music Group at Activision Blizzard’s Analyst Day.

Horowitz added foundation to his statement by citing “My Name is Jonas” by Weezer as a prime example. The song appeared in Guitar Hero 3 and saw a real-world sales increase of about 1000% in the weeks that followed the game’s release.

It appears Universal sees a business opportunity in the Guitar Hero franchise, which Activision hopes to produce a lot more of in the coming years.